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To improve your website’s SEO performance, when should you consider updating your SEO plan?

When you write a new blog post
When you have a sale or promotion
When you add a new service or product
When you employ new staff

The Correct Answer is:

When you add a new service or product

Explanation Why?

To improve your website’s SEO performance, when should you consider updating your SEO plan?

Adding a new product or service on the website is like targeting a whole new audience to match search intent. It is important to prepare a separate SEO plan in order to understand:

What customers are searching online so you have to perform fresh keyword research for your new product or services.
You have to understand customer behaviour based on competitive analysis i.e. review websites ranking already on the 1st page.
You have to prepare a fresh content plan
You have to list out all competitors keywords they are ranking on
You have to prepare a link building plan.
You have to check; how competitors are converting customers?
You have to predict keywords ranking based on your website authority.
You have to predict possible traffic, sales/conversion, investment and ROI of new product/services.
You have to review the extra resources required to promote new product/services.

Thus, it is crucial to prepare an SEO plan for your new product/services.

Hope you got your answer!

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