Your ad can show to a potential customer when your targeted language matches:
The Correct Answer is:
the customer’s Google interface language setting
Let suppose, you sell herbal tea online and your targeted audience is Hindi-speaking customers. You have set up an Adwords campaign targeting Hindi-speaking language customers, with Hindi ads and keywords.
How Google will display your ads?
Google will try to find out customer interface language settings if it is set up in Hindi language and customer is also searching your keyword in the Hindi language your ad will trigger. On the other hand, if customer interface language settings are set to the English language and they search in the Hindi language then Google will not display your ad.
That’s why it is always recommended to target all languages.
Feel free to comment below 🙂
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