The correct answer is:
Engage and grow your audience.
The HubSpot research indicates that 87% of companies use video for marketing in some capacity. If you are one of those marketers who are afraid to embrace video beyond static landing pages and social media platforms, now is the time to take advantage of these two powerful tools.
People love watching videos not because of the editing, but because of the connection with the video. Video has always been a powerful medium for engaging with an audience. Motion makes them feel connected. Aside from engaging with your audience, video has shown to be the most effective conversation starter in email marketing or social media.
If you’re a startup or a freelancer, you must use videos as a marketing tool. You will definitely see results from it.
As an SEO freelancer, I have always recommended videos as a marketing tool to my clients. They see the results when they hear it.
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