technical seo

Technical SEO for E-commerce: Strategies to Improve Your Rankings

One of the most important aspects of affecting the visibility of your website on search engines is technical SEO.

Compared to conventional forms of SEO that focus more on what users see on a website’s front end, technical SEO for e-commerce concentrates more on those issues affecting how well your site runs and its UX! 

Some of these technical aspects are the architecture of the e-commerce site, the optimization for mobile devices and the speed at which pages load, the existence of SSL certificates, canonical URLs, XML sitemaps, robots.txt, structured data, error handling, and the individual check-ups for SEO about once a month.

In this blog, we will learn about the technical aspects of SEO …

What is Technical SEO for the Online Market Place?

When it comes to organically ranking any website on the top searches of Google without Google ads, technical SEO is the very first stepping stone.

Getting the site’s technical SEO right is essential for standing out in the crowded e-commerce space.

Tech SEO is important for all the background work that makes your website easier to get noticed and read by Google Crawler thus indexing your content.

Applying tech SEO aspects lays a strong foundation for a strong SEO strategy.

Here is the breakdown of what technical SEO involves:

  • Crawlability: With the use of e-commerce technical SEO you can make sure that your e-commerce website has its all pages navigated by the search engine bots much more easily. This process involves various factors such as your website structure, robot.txt file, and internal linking.
  • Indexability: You have to make sure that your web pages are eligible to get stored in the search engine’s databases i.e. indexes for the search results. This process includes the usage of meta tags and structured data and making sure to avoid any duplicated or low-quality content.
  • Mobile-friendliness: When it comes to ranking on SERPs the responsiveness of your ecommerce website over various devices is an important factor thus, especially when it comes to mobile devices. Search engines are more likely to index mobile-friendly websites which is why a significant portion of searches happens on smartphones and this ultimately boosts ecommerce businesses.
  • Page Speed: In this fast-paced world nobody likes waiting, so make sure fast load your e-commerce website. Search engines can differentiate between websites that load slowly and quickly. The slow-loading websites sometimes also lead to a high bounce rate. Whereas, low site load time has a significantly lower bounce rate.

Benefits of Technical SEO for Online Retail Websites

Your e-commerce site can benefit a great deal from applying Technical SEO strategies as it does the following: increases the website’s visibility on search pages, and enhances user experience leading to more traffic thus increasing conversion rates and revenue as well.

Optimizing the technical SEO of your e-commerce site’s architecture can be instrumental in providing the requisite foundation from which you will be able to support all of your other marketing goals in this area, at the same time promising long-term returns on investments made online in an e-commerce business.

How can We Optimise Technical SEO?

It is important to optimize technical SEO for e-commerce sites for better search engine visibility, this assists search engine crawlers Google in its ability to easily crawl and understand other website’s structure as well as their contents.

In identifying where optimizations are needed, begin with a technical SEO audit. Utilize Google Search Console as this will help in tracing down instances of mobile-friendliness issues along with broken internal links pointing elsewhere and crawl errors.

Prioritize technical aspects like the website’s speed, mobile responsiveness, and structured URLs with relevant keywords.

The implementation of an XML sitemap is a great way that help search engines find all your important product and category page or pages. You may also use structured data (schema markup) for rich snippets in search results thereby appearing as the details of the product, and click-through rates rise.

Ensure that you cover these technical SEO matters should you wish to improve your e-commerce’s presence in search engines and, as a result, drive more organic traffic hence growing your e-commerce business!

Let us learn about 10 techniques regarding technical SEO for e-commerce site…

1. Site Architecture

The structure of the e-commerce stores plays a major role in both user experience and e-commerce SEO. A well-planned website architecture ensures that users can go through all the pages easily like making your ecommerce store and product pages more immersive.

While search engine crawls and indexes your pages effortlessly and put your site on the search results page if it has a good site structure.

A well-structured site architecture is fundamental to optimizing your site’s tech SEO and ensuring better search engine rankings.

To optimize your website’s architecture you need to…

  • Create a clear hierarchy with categories, subcategories, and product pages.
  • Use descriptive URLs and organized navigation menus.
  • Implement breadcrumbs to enhance user navigation and search engine understanding.

2. Mobile Optimization

In the modern age, mobile users prevailing so do friendly websites. So it’s no longer an option to leave your website unchecked.

To optimise the e-commerce sites, you need to…

  • Make sure that when you design your site, it should be compatible for mobile users making sure it changes its appearance based on screen size.
  • Either the Mobile-Friendly Test by Google or BrowserStack can be used in testing out your site’s mobile responsiveness.
  • Make sure that the content and images are optimized for quick loading on mobile devices so that you become a top result on Google.

It is critical to have your site prepared for mobile devices before anything else if you want your e-commerce website to work properly on any gadget.

3. Speed Optimization

Page loading speed is an essential factor that impacts both the user experience and SEO rankings.

Increased sales and better customer satisfaction can be achieved through creating websites that load fast thus keeping users interested in browsing through a wider range of products as well as interacting more readily with your content.

This may help improve performance at work while completing tasks more efficiently because people don’t have time for nonsense.

To improve site speed:

  • Minimize HTTP requests by reducing unnecessary elements.
  • Enable browser caching to store static resources for faster loading.
  • Compress images and optimize code to reduce file sizes.

Optimizing a site’s speed is essential for improving your site’s tech SEO and providing a better user experience.

4. Secure Sockets Layer (SSL)

When someone comes to your site or web, an SSL certificate helps in making sure that their browser is securely connected or talks to it before sending any sensitive information across the internet like credit card data.

SSL certificates are one of the important elements of your site structure and security features to meet the standards set by the search engines which are fundamental toward better ranking on search engine results pages or SERPs.

To install SSL on your e-commerce site you are required to…

  • Purchase an SSL certificate from a trusted provider.
  • Install the certificate on your web server and ensure all pages are served over HTTPS.

5. Canonical URLs

Canonical tag helps search engines identify the preferred version of a URL when many such versions of the same page already exist.
Optimising the technical SEO of multiple pages on your website and dealing with duplicated content properly requires that you use canonical URLs appropriately.

To implement canonical tags correctly you need to…

  • Specify the canonical URL in the tag.
  • Use canonical tags to consolidate similar or duplicate content under a single URL.

6. XML Sitemaps for Google search console

Do you want a better way for your e-commerce websites to get indexed? If you have an XML sitemap it can list different pages from your website thereby enabling search engines easily discover new pages and index your content.

There is an HTML sitemap too. XML sitemaps are a must when it comes to improving your website’s tech SEO because they assist search engines in indexing your page’s content faster.

To create and submit a sitemap:

  • Use tools like Screaming Frog or Yoast SEO to generate XML sitemaps.
  • Submit your XML sitemap to Google Search Console and Bing Webmaster Tools.

7. Robots.txt

You do not need to be concerned with how search engines’ spiders work because instructions for robots are contained within the robots.txt file about what pages’ internal links should be crawled and indexed.

It is vital to have the right configuration of robots.txt when optimizing your site’s technical SEO as well as managing the crawling done to the same website by search engines.

To configure robots.txt properly all you need to…

  • Disallow pages that contain duplicate content or thin content.
  • Avoid blocking important pages like product pages or category pages.

8. Structured Data

The structured data markups for the content of your online shopping store avail some extra info to search engines hence; encouraging “rich snippets” in the search results on page content.

It is very important to include structured data in your site to improve its technical SEO and help search engines understand it better.

To implement structured data you are first required to…

  • To incorporate structured data on your e-commerce pages, consider utilizing markup.
  • Make use of Google’s Structured Data Testing Tool to validate your structured data.

9. Error Handling

There are some common SEO errors like 404 pages, broken links, and redirect chains which can negatively impact your website’s search rankings.

Error handling is an important part of technical SEO for e-commerce websites.

Effective error handling is essential for optimizing your website’s tech SEO and maintaining a healthy website.

To identify and fix both users these errors you need to do…

  • Regularly check for broken links using tools like Ahrefs or SEMrush.
  • Set up 301 redirects for broken pages to redirect traffic to relevant pages.

10. SEO Audits for ecommerce Sites for Search Engines

When you practice in a regular way, it keeps your brain alert, and the act of auditing your site’s SEO assists in finding and rectifying technical mishaps that can harm the SEO ranking systems.
You must conduct regular SEO audits which are vital in optimizing a site’s tech SEO by identifying those technical problems that hinder its rankings.

Key components of a tech SEO audit include…

  • Checking for crawl errors and indexing issues.
  • Reviewing site speed and mobile responsiveness as well as keeping internal linking in check.
  • Analyzing structured data and canonical tags.


By implementing technical SEO for ecommerce, you can improve your ecommerce platforms site’s tech SEO, enhance user experience, and drive more traffic and conversions.

Remember to focus on site architecture, mobile optimization, page speed for all your pages, SSL certificates, canonical URLs or URL structure, XML sitemaps, robots.txt, structured data, error handling, keyword research, content management systems regular SEO audits and on page SEO to stay ahead in the digital landscape.

Get rid of the technical SEO problems that may stop your website from progressing. Ranking by SEO is an expert in making sure all aspects of search engines and end-users are taken care of in the best way through professional website SEO and technical SEO services.
Visit Our website for exceptional SEO services now, and choose our help to get an excellent ranking!

Author Bio: Amit Chauhan has been working with Ethane Web Technologies Pvt. Ltd. a.k.a RankingBySEO as a Digital Marketing consultant since 2011. He excels in SEO, Social Media Marketing, and PPC management. His expertise in E-Commerce Marketing and Meta Ads Management helps businesses reach to wider audience and boost sales.

Author: FreakySEO

FreakySEO is all about the list of great tools, tips and tricks to create ideas, strategies and quality content.

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