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You heard an SEO guy suggesting checking the DA and PA of websites, and wondering what this term is all about, right? No worries, you are at the right place.

In this blog post, we’ll talk about DA and PA in detail, so you don’t have any doubts left behind. Read till the end to know the maximum.

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What is DA and PA?

Domain Authority (DA) and Page Authority (PA) are two common metrics that SEO persons use to measure the authority of a website in the search engine result pages or SERPs. let’s explore them in detail one by one below:

Domain Authority (DA)

As its name suggests, Domain Authority measures the trustworthiness and authority of a website’s domain name. It is measured between 0 and 100, with 100 being the most authoritative. DA looks for all the inbound links to a website and any of its web pages to decide its DA score.

If a website has a higher number of backlinks coming from trustworthy websites, it’ll have a higher DA score and vice versa.

Factors Affecting a Domain’s DA Score

There are a number of things that can influence the DA score. These include but are not limited to:

The number of relevant inbound links – The more the better.
The quality of inbound links – Links from websites with extensions such as .gov and .edu are considered authoritative and go a long way toward increasing DA.
Links Age – Older quality inbound links contribute to boosting DA more than new links.
Anchor Texts – The wording carrying the URL also determines the DA score. Unique, natural, and relevant anchor texts pass more authority in comparison to weird, keyword-stuffed anchor texts.

Page Authority (PA)

PA or Page Authority is quite similar to DA, but it measures the trustworthiness and authority of a single web page instead of the entire web domain. PA only analyzes and considers direct links referring to an individual web page to calculate its score, which can range between 0 and 100, with 0 being the lowest.

Pages with higher PA scores are more likely to rank for specific and targeted keywords. PA simply shows how trustworthy and authoritative a web page is.

Factors Affecting a Page’s PA Score

The following factors impact the PA score of a web page:

The Total Number of Inbound Links to a Specific Page – Having more relevant links translates into a higher PA score.
Quality/Source of Inbound Links – Links from high authority websites lead to a higher PA. Such links carry value and go a long way toward improving the PA score of a web page.
Anchor Text – The text carrying the link matters a lot. Unique and natural-sounding anchor texts increase PA more than irrelevant anchor texts.
Internal Links – Links from other web pages of the same web domain also contribute to improving a page’s PA score.

How to Calculate/Check DA and PA?

The DA and PA are calculated through an online tool such as dapachecker.org. You just enter the URL of a web page; the tool will take a couple of seconds to provide you with its current DA and PA scores. It’s as simple as sending a text message.

Let’s break it down through an actual example involving the use of a DA PA checker. We’ll input any random URLs into the aforementioned tool to see how that goes.

Upon hitting the ‘’Check DA PA’’ button, here’s what the tool returns with:

We entered 5 top popular website URLs. As you can observe in the above picture, the tool accurately tells their DA and PA. This is the free version of the da pa checker we used, which allows up to 5 URLs at a time.

This is anyone can check the DA and PA of any website or web page. It’s easy and simple.

Why Should You Check DA and PA Regularly?

If you own or run any website, it’s important to periodically check DA and PA scores. This allows you to:

Pinpoint under-optimized web pages with low PAs so you can work on them to improve their authority.
Measure how much authority your site carries in the Search Engine Result Pages (SERPs).
Keep tabs on the progress of SEO strategies and campaigns.
Identify sudden drops pointing to the potential issues that need to be fixed.
Perform competitor backlink analysis to refine your SEO strategies.

We have explained how one can check DA and PA. It’s super easy and doesn’t involve any complex procedure. We recommend checking these metrics every month or after a major site change requiring a thorough evaluation.

Final Words

Domain Authority and Page Authority are two popular SEO metrics that assess and measure the authority and trustworthiness of web domains and individual web pages. DA looks at the overall web domain, whereas PA focuses on the individual page.

There are a number of factors that affect the DA and PA ranking, such as the total number of inbound links, the quality or source of links, anchor texts, and internal linking. Anyone can check the DA and PA of a website using online tools like dapachecker.org. Regularly checking these scores can help track SEO progress, optimize web pages, and pinpoint the potential issues for improvement.