You write good content but sorry to say, it’s useless if your audience doesn’t know about it. Businesses thrive on content, and the content survives with its marketing and ongoing promotion.“It’s not the best content that wins. It’s the best-promoted content that wins.” - Andy CrestodinaClick To Tweet
According to a survey by DemandGen, 97% of marketers use prescriptive content or content that has a formula for success. However, when it comes to marketing and content promotion, not one size fits all.
The competition in B2B sales is tougher than ever, and you need to keep working on your content promotion efforts.
And here are my five tips for your content to get more audience –
You do have a list of people who subscribed you for updates, right?
Those subscribers are your ideal audience, and they love hearing from you.
According to a survey by BtoB Magazine, 59% of B2B marketers consider email as their most effective channel.
You have your audience, who is ready to open and engage with the content you send. So, leverage the power of email and reach a large number of your loyal followers.
And that would be all for now.
Irrespective of the methods you choose for your content promotion, keep an eye on the progress to see what works and which one didn’t.“Content marketing comes down to commitment. There’s no halfway. You’re either in, or you’re out.” - Joe Pulizzi,Click To Tweet
And be flexible!
Unless you’re willing to comply with the changing needs, you won’t get the desired success with your content.
(Suggested Read: 5 Content Writing Tools to Save the World)
Create, experiment and have fun, marketing!
This blog is contributed by Abhijeet Kumar
Bio – Abhijeet Kumar, aka The Lazy Writer, is a blogger and freelance content writer. He loves working on the life support of websites with an aim to make things easy for masses.
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