How to Leverage Instagram Shopping to Boost Your Online Store’s Revenue

Instagram has introduced the shopping features, and we are here for it.

So, if you have been using it as a tool for promoting your brand only, it is time to rethink your strategy.

For e-commerce businesses, it is a great opportunity to open another sales channel, which is a very powerful one with a wide reach.

If you are wondering how this works, we are happy to help.

Here are some great tips to boost your online sales revenue with Instagram shopping. But first, let us learn how to use this feature.

Setting Up Instagram Shop

Instagram shopping is like your storefront on Instagram from where customers can directly purchase the featured products. To use this feature, the first thing to do is to get your account ready. Instagram is offering shopping features in forty-four countries, so your business must be registered in one of these countries.

The next step would be to create a business account.

If you previously used a regular account, I suggest switching to professional mode. You will also need to update your Facebook page so it is in line with your Instagram account bio and business details.

Next, upload your catalogue and provide the requisite details for account verification.

Once your account is approved, you are ready to set up shop.  

Tagging Your products

To encourage customers to shop, you must focus on creating shoppable posts- tag your products under your posts, which will directly take your customers to the store.

Seems like too much work?

Well, it isn’t! You can add multiple products in one post, so it is convenient to upload. 

However, I advise against making the posts too promotional.

At the end of the day, Instagram is all about creating a community of engaged followers, so it may help to post sales and discounts, especially for loyal followers. 

Using relevant hashtags

To increase the reach and visibility of your posts, hashtags may prove to be pretty helpful.

When you use the right hashtags, your chances of appearing on people’s Explore page are higher.

You can also create hashtags to promote a newly launched product and generate hype for it.

Your followers may also use these hashtags when sharing their images while using the product. You can reshare those posts in your feed or stories and give credit to the original poster.

Using quality visuals

Visual content has always been Instagram’s forte. Be it posts in the feed, stories, or any other form of content, impressive visuals go a long way in garnering attention.

So, if you are looking for ways to differentiate your content from the rest and make it stand out, my top recommendation is to give special attention to your visual quality. 

You may have to experiment with a few ideas initially to decide the best fit for your brand and make minor or major tweaks in the process as required.

Working with Influencers

Don’t have the budget to work with top models or celebrities?

No worries!

Instagram influencers have quite a lot of social clout, and you can surely find good ones that will be a good fit for your brand. 

Instagram gives priority to accounts with a high number of followers and engagement, and you can leverage their reach for your benefit.

Work with them to create content for your brand that will appeal to their followers and also represent your products perfectly.

You can assign them a promotional code that their followers can use when buying from you.

It is a win-win for all!

Offering promos and discounts

Online shopping involves a lot of impulse buying, and as a business, you can make the most of it. For this purpose, I suggest offering limited-time offers and discounts.

These can create a certain sense of urgency and encourage prospective buyers to make quick purchase decisions. 

Create catchy tag lines and captions to catch their attention and urge them to take action right away. Another great idea is to introduce contests now and then to keep the followers involved and encourage them to shop and engage with your content. 

Conclusion

Instagram has all the right features you need to market your products and engage with your existing and prospective customers.

It is also why we are pretty excited about the shopping feature and cannot wait to see the wonders it can do for your business. 

That said, as an e-commerce business, it is important to approach it as a shopping medium with a well-planned strategy.

Only then will you be able to make the most out of your Instagram presence and generate more sales over time.