The Best Social Media Tools to Boost Your Online Store’s Presence

Every social media platform offers businesses an opportunity to connect and engage with their audience.

With so many channels available, it is tempting to maintain a profile across the most popular ones and boost sales from multiple avenues.

However, as a savvy marketer, you may be aware of how challenging it can be to maintain a noticeable presence on social media and that too on multiple platforms. 

Making a profile on any social media channel is easy but growing your presence and increasing engagement to boost your conversions and sales is an arduous task.

However, with the right tools by your side, you can efficiently manage your accounts, increase engagement, and boost your social media store’s presence. 

Here are my top picks for social media tools that can help you better manage your online store’s presence.

BuzzSumo

BuzzSumo is one of my favourite tools for managing your social media.

You can use it to do keyword research, do content discovery and find the latest trends. And there is more! You can even use it to find influencers who may be a good fit for your brand.

BuzzSumo comes with multiple features and filter options that help you do targeted searches and narrow down your options to refine your findings for ideal content and trends.

You can then use the findings in your social media content for better engagement.

Tagboard

Designed specifically for hashtags, Tagboard is a useful social media tool you can use to find the latest and most trending hashtags relevant to your industry.

It may prove to be very useful for tracking conversations and trends in live events or conferences.

Tagboard is easy to install and quite convenient to use and provides quick results. 

Pixlr

Pixlr is one of my top picks for content creation. It offers a lot of functionalities similar to Photoshop and has a wide range of features for creating and editing content. You can remove backgrounds, add AI backgrounds and edit the way you like.

While Pixlr comes with many free features, you can opt for a subscription-based package to make use of its more sophisticated editing tools.

Biteable

Biteable is another content creation tool that you can use to make social media ads, presentations, infographics and more. It comes with numerous free templates for various occasions, animations, and graphics options that you can use to create unique visual content every time. 

Hootsuite

If you have multiple social media profiles, you need a tool like Hootsuite for efficient management of your accounts. It features a single dashboard that lets you manage your profiles on multiple channels from one place. It also offers features like calendars for scheduling your posts and publishing them across various social media sites. 

In addition, it also offers performance analysis and allows you to keep track of social media conversations relevant to your industry.

Buffer

If you are looking to grow your presence on social media on multiple sites, Buffer can help. Buffer is ideal for small businesses or individuals who want to manage their multiple social media accounts via a single platform.

Besides features for multiple account management, content scheduling, and publishing, it also offers features for team collaboration and performance reviews. 

Agora Pulse

Agora Pulse is a user-friendly, intuitive social media tool that is ideal for businesses of all sizes. If you are looking for an organized approach to managing your social media handles, I would definitely recommend Agora Pulse.

Of the many unique features, one standout feature is a unified inbox for your social media profiles. It combines messages, comments, and mentions from various social media accounts into a single dashboard, thereby making management easier. 

You can monitor relevant social conversations, manage your content, and keep track of your performance- all from a single platform.

CoSchedule

CoSchedule is a popular choice for content creation and management. It comes with a simple drag-and-drop interface that anyone can easily use. You can use it to schedule your blog posts, collaborate with authors for different forms of content, and even assign writing tasks to different team members. 

The tool helps you determine optimal posting times and helps you better plan your content strategy for optimal results. 

SocialPilot

SocialPilot is another highly recommended social media automation tool that comes with a free and paid version. The free version allows you to manage five social media profiles at a time, making it perfect if you are a small or mid-sized business. 

You can use it to find and make content and schedule up to 500 posts in advance. It is great for setups where team collaboration on social media is important and also helps keep track of your social media performance. 

Final Thoughts

Growing your presence on social media is important, but it is a means to an end, i.e., boosting your online store’s sales and profitability.

While the benefits of having a sizeable presence on social media are many, it can tend to get distracting and may take you away from real business objectives.

Having efficient social media tools at your disposal can help you effectively manage your online presence and enable you to make the most out of your social media marketing efforts.

You can automate your repetitive tasks and save a lot of time that you can then invest in more important business aspects.