Top Social Media Marketing Tactics for E-commerce Success

Did you know an e-commerce business with a social media presence would make far more sales than a store that doesn’t? 

The average user spends around 2.5 hours daily on social media.

It is only natural that their first source of information and reference would then be the social media channels.

That is why businesses now prefer to use one or more social media platforms to increase their brand awareness, drive more traffic to their e-commerce site, and improve their sales. 

So what is it that these successful e-commerce businesses do to stand out on social media?

Here are my top recommended social media marketing tactics that you, too, can adopt and see the difference in your business growth. 

Understanding the audience

A successful social media marketing strategy banks heavily on understanding your audience.

Unless you do not understand what your target audience wants, your marketing efforts may go in vain or even misdirected.

It may be, hence, a good idea to analyze your target market demographics, their online behaviors, shopping patterns, and the form of content they prefer.

Also, keep a check on the latest trends and social conversations related to your products or services. This will help you focus your energy and efforts in the right direction.

Using Social Commerce tools

E-commerce businesses now have the chance to sell their product directly through their social media channel.

Platforms like Facebook, Instagram, and Pinterest have incorporated social commerce features so you can showcase your product catalogue directly on your social media along with product details and specifications.

I consider these to be really handy as your followers get the chance to explore your products in detail as displayed on your profile and purchase from there quickly and conveniently. 

Using video content

Video content has certainly become popular in recent years.

It allows you to connect with your audience, convey your brand message, and showcase your products better than any other content form.

You can make detailed videos of your products for your YouTube channel or make short-form videos for Instagram, Facebook, or TikTok to garner more attention.

You can also make product demos, share snippets from your work dynamics, or show behind-the-scenes footage.

This will make your brand more relatable and enable your audience to connect with you emotionally. 

Incorporating the latest trends and technology

If you want to have a wider reach and an engaged audience, you must keep up-to-date with the latest trends and technologies.

These will allow you to facilitate your customers in a better way and may also improve your processes.

For instance, the first example that comes to my mind is augmented reality. Through AR, your customers can visualize a product before they buy it.

This goes to show them how eager you are for them to see and try your products and also gives them a better view of the product online- thereby making the purchase decision easier. 

Leveraging product seeding- Influencer marketing

Influencer marketing is the way to go.

The social media crowd tends to follow accounts with large following and engagement, and as a business, this represents a golden opportunity for you.

You can collaborate with influencers who you feel may be a good fit for your brand. You can even assign them promo codes that their followers can use to enjoy special discounts on your products.

I also suggest product seeding to your loyal customers by sending them product samples. This will generate a buzz and garner genuine endorsements for your products.

When they share their honest experiences with the products, your customers may want to follow suit and try your products for a similar experience. 

Running ads

Paid advertisement on social media can have a stellar ROI as you can expand your reach even further via paid social campaigns now and then. 

However, when it comes to paid ads, I recommend not only direct response advertisements but also brand awareness campaigns.

You may not think much of them but they can be very beneficial in the long run as they will help you develop an engaged audience who will become your loyal followers over time. 

Conclusion

These are just a few of the many tactics you can consider to leverage your social media presence and improve your e-commerce performance.

Remember, while implementing strategies is important, it is also vital to keep track of your performance and analyze which tactic worked best for you.

I would recommend running analytics every quarter and deriving insights on the relevant metrics.

These include engagement (including comments or shares, etc.), website traffic through social media channels, and leads or conversions from various campaigns.

Doing so will enable you to reform your approach and modify strategies for even better returns over time.