Sharad Gattu In this article, I’ll talk about the five best SEO tools that can help online stores get more sales and be more visible online.
Semrush is the best tool for SEO because it does everything. Semrush is a one-stop shop that grows with your business. It has everything from keyword research and competitive insights to site audits and ad intelligence. Everything you need in one dashboard: tracking backlinks, finding keyword gaps in your competitors’ sites, and spying on their ad strategies. TechRadar said it was a “excellent SEO tool for small and midsized businesses” and praised its strong features and tools for analysing competitors.
What I like is that as your shop grows, you can use the same tool to plan content, do technical audits, and even get PPC insights. And it lets you try it out first so you can see if you like it.
Ahrefs is one of the best SEO tools for building links. It has the second best crawler and database of backlinks after Google. It also has tools like content explorer that help you find high-quality backlinks that are relevant to your niche.
Ahrefs reports have detailed filters that let you get the data you need. It can drill down very well, which lets you get a lot of high-quality backlinks. Ahrefs gives you the tools you need to build backlinks, which can help a small e-commerce site get more traffic.
Not a newbie? Don’t worry. Ahrefs’ deep data is very useful, even though it takes longer to learn how to use it. If you want to grow your link-building efforts, it’s worth it.
SE Ranking is the perfect balance between price and usefulness. It includes keyword tracking, site audits, backlink monitoring, and even GA/GSC integrations, all for a price that small budgets can afford.
Why it works: You get a set of tools that help you keep an eye on performance and fix SEO problems without making things too complicated. Also, it grows with you as your organic strategy gets better.
Ubersuggest is a nice way to get started if SEO tools scare you. Neil Patel’s tool gives you keyword ideas, content suggestions, and site audits in a simple interface. Many of its features are free or cheap. It is a very useful tool because it is cheap and has useful tools like AI writer, Quora, and Reddit answers. Its site audit tool is also great; it gives you useful tips on how to improve the technical and on-page SEO of your website.
What stands out: You get useful information that is easy to understand—great for new or solo entrepreneurs who want to improve important pages and blog posts without spending a lot of money.
It has tools for site audits, keyword research, and backlink analysis. The Moz keywords research tool has a great feature that suggests related keywords. This lets you write blog posts and landing pages that are optimised for keywords.
It has a big database of backlinks and helps you get link equity by looking at websites with a focus on spam score, link juice, and SEO traffic.
For small online stores, picking the right SEO tools is even more important:
Efficiency: No big group? Not a problem. Ubersuggest and ConvertMate are two examples of tools that automate tasks that need to be done over and over again.
Scalability: As your business grows, tools like Semrush and Ahrefs give you more information.
Being aware of your budget: You don’t need enterprise pricing. SE Ranking and Ubersuggest have a lot of useful features for a fair price. ConvertMate works with Shopify and is plug-and-play for SEO. Some work well with WooCommerce, BigCommerce, and so on.
| Tool | Key Strength | Ideal For |
| Semrush | A full-featured SEO suite and information about your competitors | Growing shops that need depth |
| Ahrefs | Leader in backlink and competitor analysis | Building links and gaining authority |
| SE Ranking | A full set of SEO tools that are cheap | Small groups or new businesses |
| Ubersuggest | Affordable and easy to use for beginners | Solo operators with tight budgets |
Smart ecommerce in 2026 It’s not about using a lot of tools for SEO; it’s about using the right ones. Ubersuggest and SE Ranking are both easy to use and don’t cut corners if you’re just starting out. Are you ready to move up? With Semrush and Ahrefs, you can get a lot of information that will help you build your backlinks profile and get ahead of your competitors.
These tools make SEO almost like magic.
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