If you do not know the new trend, this is it: article writing has gone beyond just putting words and sentences together and slapping it on your website.
If these were the 90s or early years of this century when websites and online contents have not been this proliferated (increased in number and amount), it would have worked fine for you.
Today, your readers are bombarded with thousands of contents daily, they hardly find time to read one to the end. That is why your readers do more of scanning.
Only the interesting and well-structured articles will ever be read to the very end, only those that the readers relate with (engaging) will gain their appeal and be read.
In this article, I’m going to take you through the process of writing an interesting and engaging tech article, that your readers can read, and follow from the beginning to the end.
Tech articles are boring to read. They are almost thought of as the food only the ‘nerds’ can chew and swallow. You must be a ‘geek’ to read and understand tech articles.
Does that mean tech is a boring field; where all they do is pull off their hair?
Not at all. The problem lies in how tech articles are written; that is poor writing style of tech writers.
This is where most tech writers make the mistake; they see writing as an opportunity to show their expertise, or an opportunity to use jargons to obscure even the most basic tech concepts.
See this example of 2 writers writing about the blockchain technology.
Writer 1:
“Unlike the current state of the internet; where the government and institutions are in control of databases and how information is held, the blockchain is not like that. Here information is stored in different computers connected to the network from different part of the world, such that not one single person or organization is in control of it.”
Writer 2:
The blockchain network is a decentralized ledger system where data are stored on nodes that are connected to the network from different geographical locations.
Which one is easier to understand and more engaging? 1 or 2?
As a freelance writer, digital marketer or executive of a tech firm, writing an interesting and engaging article goes a long way in ensuring you achieve your content writing goals.
And in this article, I’ll teach you exactly how to do that.
It is the starting point to write an engaging article. Your article should have these 4 parts:
The structure of the final article must be such that these four parts are distinguishable.
A title must be catchy and enticing. It is said that your title is the most read part of your article. Your title must:
Your introduction is the second most read part of your article. This is where you pull your readers deeper into reading your article.
The introduction tells what they will gain from the article. The best introductions are brief, highlights the purpose of the article and how it will benefit the reader.
You tell the main story in the body of your article. This is where you fulfil the promises you made in the title and introduction. The body must be informative and engaging (that has a flow). How do you achieve this?
It’s important you also structure the body of your article.
You’ll agree that your topic is made up of sub-topics and subsections. These are the different subject matters that make up the entire body of your article.
To build flow, structure your ideas into logical steps and sections, give each section it’s own heading (a subheading) and then write on each section and link them together into the general topics idea.
Here are all you have to do to make your article engaging.
Finishing with a captivating conclusion.
The finishing is the most memorable part of any game, if you have played Mortal Kombat, then you’ll understand.
So use your conclusion to drive home your purpose and get your readers to do something for you. This can either be to leave a comment, share your article, subscribe to your publications, buy your product or services, take a free trial of your product or schedule a call etc.
You’re ready to go live!
If you followed these steps as close as you can, then you’re ready to hit the internet with your engaging content that is set to help you meet your goals.
Note that this requires a lot of time to do. So do not expect to produce top quality in just 3 hours, some of the best articles take days to be completed.
Remember, writing is never about you, it’s all about your readers.Click To TweetThese steps can be used to write white papers, ebooks and newsletters as well.
PS: I followed the steps in this article, to write this article.
The finishing is the most memorable part of any game, if you have played Mortal Kombat, then you’ll understand.
So use your conclusion to drive home your purpose and get your readers to do something for you.
This can either be to leave a comment, share your article, subscribe to your publications, buy your product or services, take a free trial of your product or schedule a call etc.
Contributed by:
John Emoavwodua is a compelling and engaging copywriter who brings his background in programming and engineering to communicate ‘geek’ to readers. He focuses on a writing website, PR, information, sales and information copies for tech companies and publications and has been doing this for over 5 years. When he is not creating contents for his clients or his personal publications, he is away devouring his favourite literature.”
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Thank you for sharing this.